How do you choose companies to be listed in the database?

Katalyst lists Business-to-Business companies in its database, and important companies which are Business-to-Consumer.

We focus on the 8% of NZ businesses that account for 60% of all employees. We list companies like producers, manufacturers, importers, exporters, agents, distributors, business services, large wholesalers. Generally NOT retail except chains and groups; NOT cafes or restaurants or butchers or panel beaters.

Katalyst profiles the head office and senior management team. We do not list branches. Branches are entered under the head office in the 'Branch' field.

We target these companies highlighted:

Enterprises, geographic units, and employee count, by industry (ANZSIC06)
Industry (ANZSIC06)		Employee count size group
		0	1–5	6–9	10–19	20–49	50–99	100+	Total
A  Agriculture, forestry, & fishing	Enterprises	48,240	15,750	2,241	1,317	609	156	72	68,385
B  Mining	Enterprises	429	138	36	36	24	12	9	678
C  Manufacturing	Enterprises	10,101	5,691	1,776	1,785	1,254	441	318	21,360
D  Electricity, gas, water, & waste	Enterprises	618	303	51	66	33	15	33	1,122
E  Construction	Enterprises	38,241	15,540	2,709	1,983	927	207	99	59,712
F  Wholesale trade	Enterprises	9,552	4,668	1,278	1,167	663	225	129	17,685
G  Retail trade	Enterprises	13,722	8,970	2,286	1,734	699	252	342	28,002
H  Accommodation & food services	Enterprises	7,860	6,420	2,727	2,667	1,335	225	111	21,345
I  Transport, postal, & warehousing	Enterprises	11,289	3,252	612	543	366	141	132	16,341
J  Information media &	Enterprises	4,437	837	165	135	75	30	33	5,709
K  Financial & insurance services	Enterprises	34,683	2,034	276	153	87	39	60	37,332
L  Rental, hiring, & real estate	Enterprises	104,811	4,971	534	348	180	21	39	110,901
M  Professional, scientific, & technical	Enterprises	42,939	11,160	2,022	1,566	834	237	177	58,935
N  Administrative & support services	Enterprises	11,775	4,008	693	564	372	153	177	17,739
O  Public administration & safety	Enterprises	603	276	75	75	54	51	123	1,257
P  Education & training	Enterprises	3,090	1,431	963	1,188	1,200	453	270	8,595
Q  Health care & social assistance	Enterprises	11,439	4,263	1,200	1,167	744	282	237	19,326
R  Arts & recreation services	Enterprises	6,960	2,037	363	354	231	63	45	10,047
S  Other services	Enterprises	11,643	8,841	1,824	936	345	60	45	23,697
Total	Enterprises	372,429	100,590	21,837	17,772	10,029	3,057	2,457	528,168

Enterprise and employment size groups from www.stats.govt.nz

How big is the database?

Katalyst Business covers 17,000 head offices nationwide.

How do you collect the data?

We use a huge variety of information sources to ensure the currency and coverage of the database.

• We monitor major business publications
• We call every company at least once a year to confirm the contact details and personnel
• We invite all companies to update their full profile through our online updating system
• We manually codify all companies against the ANZSIC classification system
• We use the Government to Business service operated by the Ministry of Economic Development allowing timely access to statutory information from the Companies Office

"I can find all this information on Google..."

There is plenty of information available for free on the Internet but your problem quickly becomes information overload and lack of time. Katalyst will save you time and money searching around. What information can you find online?

• Contact details - probably
• Management contacts - maybe
• Company activities, size (employees & turnover), quality ratings, import/export areas, branch locations, codified products and services - probably not!

All of the above in one simple document??? Katalyst.

We do refer to Google in our research process, but it is not our only resource. We combine information from many different sources to make one single, thorough and concise point of reference.

How about confining a search to a geographical region, or looking for manufacturers or exporters, or companies with more than 50 employees?

Easy with Katalyst, almost impossible without.

What information/data do you collect?

There is plenty of information available for free on the Internet but your problem quickly becomes information overload and lack of time. Katalyst will save you time and money searching around. What information can you find online?

• company name
• physical address
• postal address
• telephone
• fax
• free phone
• email
• website
• senior management contacts and their job titles
• board of directors
• activity statement
• products and services classified to the ANZSIC classification system
• employees
• turnover
• brand names
• agencies
• import countries/areas
• export countries/areas
• date established
• local branch locations
• bank
• business association memberships
• quality assessment (ISO ratings)
• parent company
• subsidiary companies
• joint venture companies
• overseas agents

Turnover Data Availability in NZ

Katalyst Business has turnover data for approximately 16% of the companies on the database. These are mainly publicly listed, foreign owned and private companies with something to boast about.

It is not a legal requirement for most companies to disclose this information and most companies would rather not. If you are trying to gauge company size we suggest using employee numbers as a proxy as Katalyst has 98% coverage of this field or, on our Desktop application, you can use the Turnover Estimate figures.

Under the Financial Reporting Act 1993 (FRA) and Financial Reporting Amendment Act 2006, companies with the following criteria are required to file audited financial statements with the Registrar of Companies.

• 25% or more of its total shares are held by overseas companies
• Subsidiaries of overseas companies or persons ordinarily resident outside New Zealand
• An overseas company or a company classified as an issuer.