How big is the Katalyst database?

Katalyst New Zealand covers 16,500 head offices of B2B businesses nationwide.

Katalyst covers in detail the

There are 200,000+ companies/businesses/enterprises in NZ. How come you only have 5% of this?

Katalyst covers 98% of its target database in New Zealand, and we're continually trying to capture the rest.
The large difference in numbers is due to the methods of collection and target entities. Katalyst profiles the head offices, activities, brands, people, products and services of B2B companies and relevant B2C companies. See our How do you collect business data? page for more details.

Let's look at several different sources and counts of businesses in New Zealand.

In February 2015 New Zealand had in total 2,262 firms and other enterprises (e.g. schools, government departments, hospitals, charities etc.) that employed more than 100 people (Statistics New Zealand). These organisations employed 47% of the working population.

By contrast, the same Statistics New Zealand figures, reported 353,000 firms employing nobody at all and 97,293 firms with less than 5 employees, employing 11% of the working population.

Source Count
Katalyst 16,500
Yellow 200,000 *
Statistics NZ 500,000
Companies Office 520,000

* Figures are not regularly published, but are discussed in press releases from time to time.

The NZ Companies Office counts registered companies. A registered company is not necessarily trading. Katalyst is activity based so it does not profile registered non-trading companies.

Yellow, Finda or Zenbu will list anything with a phone number. Katalyst is focused on B2B companies and does not include any old retail shop, although it does profile the head office of large retail chains because of their size and importance.


Statistics New Zealand

Enterprise and employment size groups (available from http://www.statistics.govt.nz
New Zealand Business Demographic Statistics

Employee Band Enterprise Count (2004) Enterprise Count (2007) Enterprise Count (2009) Enterprise Count (2015)
0 278,062 315,424 327,836 353,070
1 to 5 93,502 99,363 99,563 97,293
6 to 9 19,562 20,439 19,984 20,424
10 to 19 15,428 16,507 15,895 16,815
20 to 49 8,693 8,919 8,603 9,459
50 to 99 2,402 2,517 2,534 2,847
100+ 1,866 2,125 2,143 2,262

An "Enterprise" is "an institutional unit that generally corresponds to legal entities operating in New Zealand. It can be a company, partnership, trust, estate, incorporated society, producer board, local or central government organisation, voluntary organisation, or self-employed individual."
The Katalyst target excludes most of this by size and industry but a careful analysis shows our database to be very close to the size it should be.


Katalyst New Zealand

Size/Count numbers from the Katalyst NZ database

Employee Band Business Count (2006) Business Count (2010) Business Count (2017)
Unspecified 1369 301 1744
1 to 5 4727 4477 3843
6 to 10 3130 3064 2779
11 to 20 2863 2715 2621
21 to 50 2457 2327 2421
51 to 100 975 1000 1075
101 to 250 640 665 727
251 to 500 286 283 299
501 to 1000 145 161 154
1001 to 5000 118 114 120
5000+ 17 22 30
Total 16,696 15,129