Two of the most important factors in marketing your products or services are:
Both of these can be achieved by choosing your business database carefully.
Your investment in a business database is only the first of many expenses and it will not be the biggest. There may be printing, postage and phone calls (depending on how you use it) but most of all the cost of your time. If the database is inaccurate or cannot supply the details you need, you will waste time and resources contacting the wrong companies and the wrong people, and it may represent your business very poorly.
Katalyst has more comprehensive detail and more current information on the business-to-business (B2B) market than any other NZ source.
Katalyst is the perfect database solution for businesses with a high-value proposition aimed at top-management decision-makers in well-defined vertical markets across a range of industries.
It contains comprehensive profiles on the products, services, brands, activities and people of New Zealand's most important businesses.
There are a number of New Zealand suppliers of business databases, directories and lists. Each has their own merits, strengths and weaknesses. As an educated customer you can make an informed choice about the best option for you — here are the suppliers in the NZ market we're aware of.
Suppliers of niche databases such as Building, Construction, Architects, Hospitality, Schools, Real Estate, Trades, and Event & Conference Organisers.
Primarily a credit reporting and debt collection company; they also sell sales and marketing lists.
Katalyst Business provided the B2B data for this site for 20 years until the proposition was changed. The new data provider has mixed B2B and B2C information.
A health professional database covering medical, pharmacy, dental and veterinary professionals.
A Creative Commons licensed database of NZ businesses and locations. Basic but free information on businesses and locations nationwide.