NZ Business & Marketing Databases

How to Choose a New Zealand Business Database

Not all databases are equal. Choosing the right supplier will save you time & money in the long run

Two of the most important factors in marketing your product or services are:

  1. Focus your resources
  2. Target the right people

Both of these can be achieved by choosing your business database correctly.

Your investment in a business database is only the first of many expenses and it will not be the biggest. There may be printing, postage and phone calls (depending on how you use it) but most of all, the cost of your time. If the database is inaccurate or cannot supply the details you need you will waste time and resources contacting the wrong companies and the wrong people and it may represent your business very poorly.

What makes Katalyst different from the rest?

Katalyst has more comprehensive detail and more current information on the Business-To-Business (B2B) market than any other source.

Katalyst is the perfect database solution for businesses with a high value proposition for top management decision makers in well defined vertical markets across a range of industries.

Katalyst contains comprehensive profiles on the products, services, brands, activities and people of New Zealand's most important businesses.

NZ Business Database Suppliers

There are a number of New Zealand suppliers of business databases, directories and lists.

Each supplier has their own merits, strengths and weaknesses. As an educated customer you will be able to make an informed choice about the best option for you. This is a list of suppliers in the NZ market that we are aware of.

Long considered a bible in the engineering industry

Suppliers of niche databases such as Building, Construction, Architects, Hospitality, Schools, Real Estate, Trades, Event & Conference Organisers

Dun & Bradstreet
Primarily a credit reporting and debt collection company, they also sell sales & marketing lists.

Equifax New Zealand Marketing Services Limited
Suppliers of any type of business and residential list

Kompass NZ
Katalyst Business provided the B-to-B data for this site for 20 years until the proposition was changed. The new data provider has mixed B-to-B and B-to-C information.

A health professional database; medical, pharmacy, dental, and veterinary professionals.

The New Zealand Business Who's Who

B2C Data lists. Kompass data is a subset of this list.

Zenbu is a Creative Commons licensed database of NZ businesses and locations. It has very basic, but free, information on businesses and locations nationwide.

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