Activities

CTMA is a service quality improvement firm that provides a range of consulting and customer satisfaction research services to help organisations build loyalty and advocacy by improving their service to customers. Our consulting and research services help organisations identify sources of customer dissatisfaction, prioritise remedial actions and improve the customer experience. In addition to its client-specific services, CTMA also conducts benchmarking andbest-practice studies to help public and private sector organisations develop their customer relationship strategies.